Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...
Budget Planning As budgets become more and more scrutinized, it’s imperative that planners stay within budget and don’t surpass their allotted spending capacity. Sometimes business meeting professionals might reason that an extra expenditure is the perfect accent to make a meeting memorable. However, going over budget never helps an event planner, even...