Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
How to Use a Concierge Effectively The hotel concierge is often thought of as a luxury service that only top-tier guests are invited to use. However, the concierge can be one of the most effective tools that meeting planners have when creating itineraries in an unfamiliar city. Even those who feel like they know the location...
Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...