Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
A Plate Full of Trends With the popularity of cooking programs on TV, celebrity chefs and newspaper and media pieces, the public is more educated and interested about their food.
The corporate meeting planner realizes that meeting attendees have become more sophisticated and expect the “wow” for any catered event, from small to large. The attendee...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...