Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...
Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about 20 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words fish and stick—together.
To make matters worse, the full house you had expected looks more like a street scene from an old Western movie...