Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...
Meetings on the High Seas Cozy hideaways, small lounges and casual parlor settings with inspiring views are just a few of the things that have helped catapult the trend of meeting on the high seas. While the majority of cruise passengers are still vacationers, many businesses are discovering the value of holding meetings and events...