Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
National Restaurant Trends Meeting and event planners looking for dining facilities to add to their business itineraries are faced with two key factors: budget and client satisfaction. Several restaurant insiders have put together their own lists of 2009 restaurant trends and from their expertise, we’ve formed our own perspective as to which dining...
Six Ways to Go Green Many meeting planners are discovering that going green is more cost effect and provides a multitude of unexpected benefits. The Convention Industry Council defines a green meeting as: “A meeting or event that incorporates environmental considerations to minimize its negative impact on the environment.” The following are a few simple...