Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Building a Strong Team With the recent slight downturn in the economy, many companies are having to review ways to economically boost morale and therefore are planning more focused events for their employees, clients and constituents. To help build strong relationships or teams, whether internally or with outside clients, many companies are leaning towards...
Budget Planning As budgets become more and more scrutinized, it’s imperative that planners stay within budget and don’t surpass their allotted spending capacity. Sometimes business meeting professionals might reason that an extra expenditure is the perfect accent to make a meeting memorable. However, going over budget never helps an event planner, even...