Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Corporate Golf Trends The face of golf has changed since the boom of the industry in the 1990s. Golf has become the number one choice of activity for corporate events and has become a symbol of professionalism for BMPs everywhere. With the ascension and eventual superstardom of Tiger Woods, golf is no longer...
Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...