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Industry Articles



	Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting... more »



	Building a Strong Team With the recent slight downturn in the economy, many companies are having to review ways to economically boost morale and therefore are planning more focused events for their employees, clients and constituents. To help build strong relationships or teams, whether internally or with outside clients, many companies are leaning towards... more »



	Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of... more »



	How to Cut Technology Costs Audiovisual equipment and presentation technology is essential to meetings and... more »



	10 Steps to Making Your Hotel Stay More Environmentally Friendly While it is important for hotels and resorts to put... more »



	Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about... more »



	Calling All Professionals Professional event service providers are poised to please when it... more »



	Corporate Fundraising One of the growing trends of corporate America is that... more »



	Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are... more »



	Hire a Public Relations Company and Avoid a Meeting Meltdown The fabulously inexpensive caterer you hired is running 40 minutes... more »



	Creative Catering Anyone who has attended a lengthy business meeting knows the... more »



	Generating Meeting Attendance by Using Social Media Available and free new technologies are changing the way meeting... more »



	There is No "I" in Team Team-building events are often the most difficult to plan and... more »



	Meetings on the High Seas Cozy hideaways, small lounges and casual parlor settings with inspiring... more »



	National Restaurant Trends Meeting and event planners looking for dining facilities to add... more »



	Golfing to Succeed Over the last two decades, golf events have become staples... more »



	Planning a Successful Meeting It’s only 20 minutes into the corporate team building meeting,... more »



	How to Use a Concierge Effectively The hotel concierge is often thought of as a luxury... more »



	Budget Planning As budgets become more and more scrutinized, it’s imperative that... more »



	A Plate Full of Trends With the popularity of cooking programs on TV, celebrity chefs... more »



	Speakers Offer a Spark to Meetings and Events Speakers can make or break an event. Anyone who has... more »



	Going Raw and Beyond The last ten years has seen an enormous growth in... more »



	Six Ways to Go Green Many meeting planners are discovering that going green is more... more »



	Corporate Golf Trends The face of golf has changed since the boom of... more »



	Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for... more »




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