Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...
Planning a Successful Meeting It’s only 20 minutes into the corporate team building meeting, and restless audience members are shifting in their chairs. The rambling speaker has yet to make a point. Screeching feedback from the microphone is more than a little irritating. At this point, the speaker may as well be background noise....
Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...