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Industry Articles



	Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of... more »



	Speakers Offer a Spark to Meetings and Events Speakers can make or break an event. Anyone who has ever witnessed a speaker flop knows that finding the perfect person to entertain, amuse or inspire a group of people can be quite a challenge. Sometimes inadequate performances are the speakers fault, but often the fault lies with the meeting... more »



	Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display... more »



	Budget Planning As budgets become more and more scrutinized, it’s imperative that... more »



	Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner... more »



	Building a Strong Team With the recent slight downturn in the economy, many companies... more »



	Going Raw and Beyond The last ten years has seen an enormous growth in... more »



	Hire a Public Relations Company and Avoid a Meeting Meltdown The fabulously inexpensive caterer you hired is running 40 minutes... more »



	National Restaurant Trends Meeting and event planners looking for dining facilities to add... more »



	10 Steps to Making Your Hotel Stay More Environmentally Friendly While it is important for hotels and resorts to put... more »



	Corporate Golf Trends The face of golf has changed since the boom of... more »



	Creative Catering Anyone who has attended a lengthy business meeting knows the... more »



	A Plate Full of Trends With the popularity of cooking programs on TV, celebrity chefs... more »



	There is No "I" in Team Team-building events are often the most difficult to plan and... more »



	Calling All Professionals Professional event service providers are poised to please when it... more »



	Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for... more »



	How to Cut Technology Costs Audiovisual equipment and presentation technology is essential to meetings and... more »



	Golfing to Succeed Over the last two decades, golf events have become staples... more »



	Generating Meeting Attendance by Using Social Media Available and free new technologies are changing the way meeting... more »



	Meetings on the High Seas Cozy hideaways, small lounges and casual parlor settings with inspiring... more »



	How to Use a Concierge Effectively The hotel concierge is often thought of as a luxury... more »



	Corporate Fundraising One of the growing trends of corporate America is that... more »



	Planning a Successful Meeting It’s only 20 minutes into the corporate team building meeting,... more »



	Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about... more »



	Six Ways to Go Green Many meeting planners are discovering that going green is more... more »




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