Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...
How to Use a Concierge Effectively The hotel concierge is often thought of as a luxury service that only top-tier guests are invited to use. However, the concierge can be one of the most effective tools that meeting planners have when creating itineraries in an unfamiliar city. Even those who feel like they know the location...