Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...
Corporate Golf Trends The face of golf has changed since the boom of the industry in the 1990s. Golf has become the number one choice of activity for corporate events and has become a symbol of professionalism for BMPs everywhere. With the ascension and eventual superstardom of Tiger Woods, golf is no longer...