Golfing to Succeed Over the last two decades, golf events have become staples of the corporate calendar. Whether it’s to generate community goodwill through fundraising or to show potential clients and business partners that you value what they have to offer, golf has become the ultimate mark of corporate credibility. The logistics of...
Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Creative Catering Anyone who has attended a lengthy business meeting knows the importance of high-quality food and refreshments to the success of any event. Designing unique menus that invigorate the palate is no longer a welcomed surprise in meetings, but an expected privilege.
Hotel chains and independent caterers recognize that people have become...